The Challenge 

The challenge was to create a brand identity that feels fun, energetic, and artistic while clearly representing customization and streetwear culture. The goal was to design something that speaks to creative minds who see shoes as a form of art and self-expression.

Logo Design, Brand Identity

Design Assets​

My Solution

To capture the brand’s personality, I designed a graffiti inspired logo featuring a bear character in a hoodie to represent creativity, individuality, and urban style. The bright pink 3D lettering adds energy and dimension, giving the design a street art edge. The overall look combines playful and edgy elements, reflecting Sole Creations mission to make custom shoes that stand out from the crowd.