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![Pathfoward [Recovered] (5)-30.png](https://static.wixstatic.com/media/388bd0_4ec9d85953a54a11b0a92a72251e713a~mv2.png/v1/fill/w_99,h_90,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/388bd0_4ec9d85953a54a11b0a92a72251e713a~mv2.png)
Design Assets
Logo Design, Brand Identity, Website Design
Client: PathFoward
Type: Homeless Agency, a community-based homeless agency that provides housing, food, and supportive services while empowering individuals through life-skills programs like budgeting, job readiness, and personal development to help them achieve stability and independence.
My Solution
To bring PathForward’s mission to life, I created a visual identity that represents growth, direction, and renewal. The logo features a white wordmark with an arrow inside the letter “P,” symbolizing progress and hope. I kept the design clean, modern, and approachable.
The color palette of black, white, and light purple reflects strength, compassion, and calmness. I used simple shapes and lines to show connection and new beginnings. Together, these elements create a brand identity that feels uplifting and empowering, showing PathForward’s goal to help people rebuild their lives with dignity and direction.
website link: PathForward
The Challenge
The challenge was to create a brand identity that communicates hope, direction, and compassion without falling into traditional or overly somber imagery often associated with homelessness. The goal was to design a visual identity that feels uplifting, trustworthy, and community driven representing progress, opportunity, and a path toward a brighter future.
Design Assets
Logo Design, Brand Identity, Website Design
website link: PathForward
Client: PathFoward
Type: Homeless Agency, a community-based homeless agency that provides housing, food, and supportive services while empowering individuals through life-skills programs like budgeting, job readiness, and personal development to help them achieve stability and independence.

Primary logo

Secondary logo
![Pathfoward [Recovered] (5)-26.png](https://static.wixstatic.com/media/388bd0_10e3ed09a9224b54bdafee4ed62f6727~mv2.png/v1/fill/w_980,h_888,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Pathfoward%20%5BRecovered%5D%20(5)-26.png)
![Pathfoward [Recovered] (5)-27.png](https://static.wixstatic.com/media/388bd0_58bb506ea3c6430ca08b4a870e5eb522~mv2.png/v1/fill/w_980,h_888,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Pathfoward%20%5BRecovered%5D%20(5)-27.png)

Shirt design mockup

Website Mockup

logo mark

logo mark
![Pathfoward [Recovered] (5)-29_edited.png](https://static.wixstatic.com/media/388bd0_18504d37307f4fd7a64516401b251249~mv2.png/v1/fill/w_980,h_856,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Pathfoward%20%5BRecovered%5D%20(5)-29_edited.png)
![Pathfoward [Recovered] (5)-32.png](https://static.wixstatic.com/media/388bd0_bb7389b4ae8c4c698b2675316c147c05~mv2.png/v1/fill/w_980,h_888,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Pathfoward%20%5BRecovered%5D%20(5)-32.png)
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