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Design Assets
Logo Design, Brand Identity
Client: Sole Creations
Type: Sole Creations is a custom shoe brand inspired by street art, self expression, and individuality. The brand gives people the chance to design shoes that reflect their own creative style , bold, original, and unapologetically unique.
My Solution
To capture the brand’s personality, I designed a graffiti inspired logo featuring a bear character in a hoodie to represent creativity, individuality, and urban style. The bright pink 3D lettering adds energy and dimension, giving the design a street art edge. The overall look combines playful and edgy elements, reflecting Sole Creations mission to make custom shoes that stand out from the crowd.
The Challenge
The challenge was to create a brand identity that feels fun, energetic, and artistic while clearly representing customization and streetwear culture. The goal was to design something that speaks to creative minds who see shoes as a form of art and self-expression.
The Challenge
The challenge was to create a brand identity that feels fun, energetic, and artistic while clearly representing customization and streetwear culture. The goal was to design something that speaks to creative minds who see shoes as a form of art and self-expression.
My Solution
To capture the brand’s personality, I designed a graffiti inspired logo featuring a bear character in a hoodie to represent creativity, individuality, and urban style. The bright pink 3D lettering adds energy and dimension, giving the design a street art edge. The overall look combines playful and edgy elements, reflecting Sole Creations mission to make custom shoes that stand out from the crowd.
![Pathfoward [Recovered] (5)-29_edited.png](https://static.wixstatic.com/media/388bd0_18504d37307f4fd7a64516401b251249~mv2.png/v1/fill/w_980,h_856,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Pathfoward%20%5BRecovered%5D%20(5)-29_edited.png)
